Welcome Erika Steinberg to Edge International
With extensive law firm marketing and business development leadership experience, Erika Stainberg strengthens Edge’s North American presence. Drawing on senior in-house roles, strategic advisory work, and leadership of CMO2go, she helps firms translate strategy into sustained execution across marketing, client development, and long-term growth initiatives.
STRONGER TOGETHER: COLLABORATION SHAPING THE FUTURE OF THE GLOBAL LEGAL PROFESSION
The legal profession is at a crossroads. As client expectations evolve and cross-border, multidisciplinary work becomes the norm, traditional standalone law firm models are giving way to collaboration, consolidation, and strategic alliances. From referrals and best-friend relationships to mergers, networks, and multidisciplinary partnerships, this article explores how forward-thinking firms are expanding scale, strengthening capabilities, and future-proofing their practices—without losing their identity. The future of law is collaborative, and those who adapt early stand to lead.
Welcome Rees Morrison to Edge International
Edge International begins 2026 by welcoming a powerful new voice in legal data and analytics. With more than three decades of consulting experience, Rees Morrison joins Edge as a Principal, expanding its capabilities in survey design, data analysis, and legal data visualization. From transforming complex datasets into clear insights to building a collaborative community for legal consultants, Rees brings deep expertise, thought leadership, and a passion for helping the legal industry make smarter, data-driven decisions.
Welcoming 3 New Principals to Edge International
Edge International has expanded its team with three new principals, strengthening its expertise in strategy, transformation, and leadership development for law firms and professional service organizations.
The Lonely Leader
Leading a law firm is both rewarding and challenging, but it doesn’t have to be isolating. With the right support, timely decisions, and trusted advisors, leaders can overcome frustrations and steer their teams toward success.
Welcoming Vikki Bentwood to Edge International
We are pleased to welcome Vikki Bentwood, an accomplished consultant specialising in marketing and business development for law firms, helping to expand their client bases and enhance their reputations. Having held senior marketing and business development positions in British and international law firms, Vikki has a track record in successfully growing departments, implementing new marketing […]
Ten Obstacles to Effective Strategy
Ten Obstacles to Effective Strategy In this article I examine the main reasons why professional are firms are typically littered with uncompleted strategic projects and failed initiatives. The ten obstacles that I have identified can of course be addressed by better processes. However, in addition, I plan in an ensuing article to set out what […]
The Mid-Sized Full Service Commercial Firm “Playbook”
As the legal industry continues its multi-decade embrace of operating scale (bigger is better, or at least more efficient!), what does this trend mean for commercial firms that don’t choose to anchor their success to hiring more lawyer bodies across which to allocate their fixed costs?
India Opens Doors For Foreign Lawyers & Foreign Law Firms – Part I
A three-part series on Indian Bar Council’s Historic Announcement & What Followed Thereafter
Susan Slifer and Joel Barolsky Join Edge
2022 was a very good year for Edge International for many reasons but clearly the highlights included the addition from Australia and the USA of two of the most amazing professionals to add to our global team of Principals.