Edge International

Strategy / Planning Insights

Planning for Recovery: Seven Strategies for Opportunistic Law Firms

Planning for Recovery: Seven Strategies for Opportunistic Law Firms

Adverse conditions can provide opportunities for firms to dramatically enhance their competitive position in a relatively short period of time.

Gain Competitive Advantage by Implementing a Broader Approach

Gain Competitive Advantage by Implementing a Broader Approach

Four recommended areas of focus for firms undertaking a broader approach to practice – and how they will help improve your competitive edge.

Clients and Partners – Social Distancing and the Circle of Trust

Clients and Partners – Social Distancing and the Circle of Trust

By implementing three tools, we can gain (or regain) close and more trusting relationships with both colleagues and clients – despite remote working.

Why Taking a Broad Approach Drives Optimal Performance

Why Taking a Broad Approach Drives Optimal Performance

To maximize the “range” of a law firm, diversity – in the broadest sense of the word – must be a key driver in the way the organization is managed.

Sight-Checking your 2020 Strategy

Sight-Checking your 2020 Strategy

When I look at the strategic documents of law firms, I often see lack of clarity; it often seems to me that the plans form a patchwork quilt made up of many separate plans and business recipes of different practice groups – and can sometimes be as many as there are partners in the firm. […]

Ikigai: Some Personal Reflections on Raison d’Etre and Purpose in Professional Firms

Ikigai: Some Personal Reflections on Raison d’Etre and Purpose in Professional Firms

Introduction – Identity, Purpose and Vision for the Professional Firm I have often written of the imperative for a professional firm to develop an overall and shared “Strategic Intent” as a great starting point for the development of the central part of a firm’s strategy. Strategic Intent (Identity, Purpose and Vision) provides and communicates an […]

Splitting the Pie: Some Thoughts on Profit-sharing among Partners

Splitting the Pie: Some Thoughts on Profit-sharing among Partners

According to the great David Maister, “Profit-sharing arrangements between partners are among the most difficult set of issues in professional service firm management”. The way partners share profit goes right to the heart of a firm, what it values, behaviours it seeks to foster and reward, the way it defines and recognises contribution, and the […]

Knowing the Enemy – and Setting up Battle Lines

Knowing the Enemy – and Setting up Battle Lines

All over the world, the legal profession remains a fragmented sector with a bewildering choice of possible legal advisers facing every client. It is very difficult for law firms to be truly differentiated or set apart from competitors in terms of developing and marketing unique products or services or being or becoming the only show […]

Strategy Day

Strategy Day

Like any well-managed law firm, you have a strategy. It was written after a lengthy process, perhaps assisted by an outside consultant. Partners wordsmithed it for hours, then approved it for your executive to implement. But like the merchandise on the bottom shelf, that strategy has been gathering some dust. Perhaps it has been overlooked […]

Driving Growth and Sustenance in Competitive Economies

Driving Growth and Sustenance in Competitive Economies

Higher Brand Loyalty, Stronger Client Relationships and Brand Positioning for Better Sustenance and Growth The Indian legal Industry is going through a phase of re-organization. With growth rates dropping to single digits across the globe (Including India), most firms have recognized that a larger market share, consolidation, deepening client relationships and enhancing loyalties are the […]