Marketing and Branding a Law Firm: The Indian Perspective
Lawyers in India must grapple with regulations that greatly restrict their ability to market their services. Accordingly, business development in India must rely on longstanding marketing and branding principles that also apply equally well to non-Indian lawyers. To appreciate the challenges facing law firm marketers in India today, consider the following March 2010 directive from […]
The Leaping Tiger
The ascent of the tiger is no myth: over the last several years, and especially in 2009, India has become one of the world’s most powerful new economic markets. The figures speak for themselves. Even in the teeth of a worldwide recession, India’s GDP was expected to climb between 6% and 8% in fiscal year […]