Edge International

Articles by Gerry Riskin

Accelerating upwards!

By Gerry Riskin Welcome to our second Edge International Review for 2010. We are so excited to begin with articles by the newest members of our team: Pam Woldow and Doug Richardson (both lawyers and extraordinary senior consultants joining us from Altman Weil) and John Plank (the finest presentation coach to lawyers and TV personalities […]

Creating a Fast-Track Strategy Toward Your Preferred Future

Urgent and Important: your firm’s future is not waiting for you! It’s marching on, and you need to choose a sensible strategy to guide it. But you can’t wait until it’s convenient or comfortable — or worse, until the conditions are perfect — or it will simply never happen. In this context, procrastination can be […]

Marketing and Branding a Law Firm: The Indian Perspective

Lawyers in India must grapple with regulations that greatly restrict their ability to market their services. Accordingly, business development in India must rely on longstanding marketing and branding principles that also apply equally well to non-Indian lawyers. To appreciate the challenges facing law firm marketers in India today, consider the following March 2010 directive from […]

Driving 2010 Revenue

The key to driving significant revenue increases, in spite of the current volatility, is to bend your efforts toward maximizing your rainmakers’ effectiveness. In 37 years of practicing law and consulting to law firms, I have never witnessed anything that approaches our now-commonplace economic volatility. As I write this, there is breaking news of another […]

Risky Business

The world’s first law firm IPO has taken place in Australia, and regulatory reform underway in the United Kingdom ensures that more firms will follow. Here’s a look at the steps law firms must take and the risks they must address to prepare for this brave new world. The first law firm in the world […]

Email Will Never Be The Same – All Dressed Up and Everywhere To Go

Forward by Gerry Riskin of Edge International Richard Upton is a savvy guru to the professions – he comes from the creative side but he understands and serves major law firms. In this piece, Richard helps us understand that an individual’s professional email has the potential to be more useful and friendly to the recipient […]

Fall 2007 – Edge International Review

The Cuban Boy & IP Boutique

Some years ago now, a little Cuban boy in Florida was ordered returned to Cuba. He would have to be “rescued” by force. One night soon after the order, US special forces extracted him from the house and his journey home was underway. No shots were fired. No one was injured. According to the news […]

Managing Our Firm, One Lawyer at a Time

A Presentation to a Firm You are great lawyers. In order to be so, you must have a number of propensities: to be ferociously independent, critical and analytical and even tense sometimes. I will not ask you to give up those propensities in the context of your substantive practice. Because we are now a firm […]

Seven Immutable Laws of Change Management

A CATALYST FOR MANAGING PARTNERS WHO ASPIRE TO MOVE THEIR FIRMS FORWARDManaging Partners: Why is it that your intelligent (no, make that “super intelligent”) lawyers seem to react to your change initiatives like you were asking them to drink a tankard of poison, even when they know full well that the brilliant changes you are […]