What Does It Take to Be a Thought Leader?
Visionaries and those at the pinnacle of their professional journeys do not automatically become thought leaders: many other dimensions are involved.
Digital Marketing for Law Firms: A Double-Edged Sword?
In today’s competitive landscape, legal-services providers can no longer rely only on word-of-mouth and referrals to generate new clients. With technology changing almost every aspect of our professional lives, marketing has also undergone a complete overhaul. Websites, blogs, search engines, e-mail, social media, e-books, mobile phone apps have seamlessly made their way into our lives […]
Building and Leveraging Relationships: The True Essence of Business Development
The concept of ‘business development’ is often over-rated when it comes to law firms. The phrase may resonate with such metrics as ‘financial targets,’ ‘meeting new contacts,’ ‘cold-calling,’ ‘attending events at relevant forums,’ ‘undertaking activities that contribute to the revenues and profitability of the firm,’ etc. Most firms like their partners to be ‘rainmakers’, the […]
Storytelling Is an Effective Communication Strategy
“Storytelling” may seem an odd word choice for a profession like law, which focuses on very academic-oriented activities like drafting contracts, legislative provisions, proposing a regulation, writing a will, researching case laws, etc. However, the increasing competition faced at home and abroad demands that lawyers make efforts to guide their teams to surpass expectations and discover […]
The Role of the Law in the Growth of an Economy, with a Special Focus on Developing Economies
Law and Business are not mutually exclusive sub-sets. Neither of them can be practiced in isolation. However, the interplay of law and economic growth has always been an intriguing subject for legal researchers and those associated with the legal sector. With an increase in the number of opportunities available for growth, especially in developing economies, […]
A Stitch in Time: How Continued Engagement with Your Resources Can Effectively Address Attrition
Attrition is not an issue alien to law firms. Owing to the nature of the service and the personalized relationships that develop with clients over the course of advising them, the separation of lawyers from firms – especially if they are senior lawyers or have been around for a while – hits firms quite hard. […]
Driving Growth and Sustenance in Competitive Economies
Higher Brand Loyalty, Stronger Client Relationships and Brand Positioning for Better Sustenance and Growth The Indian legal Industry is going through a phase of re-organization. With growth rates dropping to single digits across the globe (Including India), most firms have recognized that a larger market share, consolidation, deepening client relationships and enhancing loyalties are the […]
Digitalization of Indian Legal Industry and Its Trends
Advancement in information technology (IT) has always been one of the transformational factors in any business industry, and the Indian legal industry has not been untouched by its impact – although the industry has been gentle to adopt digitalisation as part of its practice. But we have seen various law firms, be it family-run or […]
India Proposes To Open Arms to the Global Legal Profession
India is finally gearing up to permit foreign law firms to conduct business within its borders. As Edge International’s principal in India, I would be more than happy to assist firms that are interested in exploring possible future opportunities for entering into this exciting new market. A Decade of Working for Change The admission of […]
Mergers & Strategic Alliances – What Should Law Firms Expect out of Synergies in India?
There is no doubt that law firm mergers are trending like never before. One may examine the reasons why. Is it a strategy to grow numbers in terms of turnover? Is it sending a message of larger technical expertise and bandwidth? Is it a part of strategy to outsmart competition? In this article, we talk […]